Mini-MBA: Digital Marketing
Request for Information
Overview
Digital marketing is no longer an emerging medium;
your consumers regularly make decisions about
your company online – long before any traditional
communications permeate the mind. Effective
integration is key, but leading your team or directing
outside marketing partners can become overwhelming
with the constant evolution of this landscape. Each new
tool comes with another learning curve and new jargon,
blurring useful tools with trendy, irrelevant distractions.
At the same time, the accessibility and flexibility of
digital marketing can result in multiple parts of your
organization each leveraging different tools.
Our Mini-MBA: Digital Marketing will empower
you to think strategically, not just tactically. You will be
able to design an effective digital strategy to deploy to
your team and outside partners, support and track the
discrete efforts across your organization, and synthesize
the data to measure return on investment.
Upcoming Classes
28 Jan - 22 Apr 2025
Online - 12 Week Program
Program Fee: USD 3,495
04 Jun - 27 Aug 2025
Online - 12 Week Program
Program Fee: USD 3,495
Program Benefits
- Unique opportunity to build your understanding of digital marketing in an interactive setting, featuring personalization of learning not available in a conference seminar.
- Curriculum designed for real-world application by industry leaders with practical experience, and unique access to experts that will expand your network.
- A rigorous university environment that results in a program certificate as well as Rutgers Business School credits applicable toward future education goals.
Program Outcomes
- Be an instinctively holistic thought leader. Acquire and synthesize digital marketing data that inform planning and budget decisions, and understand definitions of success.
- Lead your team to employ best practices. Help them ask smarter questions and set measurable goals.
- Be a strategic partner across the organization. Identify and track discrete marketing opportunities in departments such as sales, IT and HR.
Along with mastering new skills, our Mini-MBA credential comes with:
Certificate
To remind you of your accomplishment
Digital Badge
To make others aware of your accomplishment
Credits
To give you a head start toward earning a graduate degree in the future
Curriculum
Featuring 10 modules (each covered in 3.5 hours), this program will address the most pertinent topics driving digital marketing success in the industry today. A sampling of these topics include:
- Techniques for growing your search engine rankings and managing paid search campaigns
- Popular digital marketing tactics throughout the online sales funnel
- 26 key measurements to mastering web analytics, as well as how to construct key performance indicators (KPIs) for your business needs
- How to manage organizational change to improve digital marketing
- Ways in which digital innovation will change the future of marketing (Internet of Things, wearable devices, and the like).
Who Should Attend
If you are a seasoned marketer well versed in digital platforms, this is a chance to review new tools in the market to refresh your strategy, as well as improve how you measure success. If you are new to this space, you will benefit from the comprehensive discussion of metrics, tools, trends, and best practices in this ever-evolving space.
Managers who lead teams or partner with outside providers will be better able to set goals and measure outcomes, and articulate that success across the organization. Marketing executives who partner with sales, HR, or others running their own initiatives will be able to more efficiently coordinate efforts to drive greater efficiencies.