Mini-MBA: Brand Development & Marketing Communications
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Overview
Marketing in the digital era has transformed the way
companies must think about how they build their brand
and communicate with consumers. Effective– and
genuine – brand storytelling has become essential for
connecting and establishing a relationship with audiences.
To do so, brands must have a clear understanding of their
value in the market.
Simultaneously, the opportunities and tools available have
not only vastly expanded across traditional and modern
channels; they are integrated and interdependent. In
similar fashion, the roles and responsibilities of those
who drive these initiatives have moved beyond the strict
purview of the marketing team. From IT professionals to
sales teams, participation in marketing activities is often
varied and frequent across organizational lines.
Marketing leaders who want to ensure success
understand their decisions cannot be made with a siloed
team; companywide cooperation and coordination
are vital. Our Mini-MBA: Brand Development and
Marketing Communications will help you approach
marketing from a holistic, cross-functional perspective,
while sparking ideas to effectively share your brand story.
Upcoming Classes
26 Feb - 21 May 2025
Online - 12 Week Program
Program Fee: USD 3,495
Program Benefits
- Unique opportunity to learn at a renowned university in an online format that is always accessible.
- Curriculum designed for real-world application by industry leaders with practical experience, and unique access to experts that will expand your network.
- A rigorous university environment that results in a program certificate as well as Rutgers Business School credits applicable toward future education goals.
Program Outcomes
- Understand the evolution of the media environment.
- Be a more effective manager and learn how to work with various internal departments and external partners to maximize brand resources and make effective budget allocation decisions.
- Learn how to develop a B2B or B2C communications plan.
- Learn the ways in which to create and execute a brand marketing plan that links consumers’ new path to purchase with your brand’s business objectives.
Along with mastering new skills, our Mini-MBA credential comes with:
Certificate
To remind you of your accomplishment
Digital Badge
To make others aware of your accomplishment
Credits
To give you a head start toward earning a graduate degree in the future
Curriculum
Comprised of 10 modules, this program dives into:
- Brand development and differentiation
- Integrated marketing communications essentials
- Customer research and insights
- Distribution of your message in a complex media landscape
- Digital marketing trends
and more!
Who Should Attend
- Mid-level to senior executives who are responsible for leading or implementing marketing plans and strategies
- Brand managers or directors responsible for driving brand growth and/or product management
- Upper-level managers and executives in a marketing or sales role, whether specific to advertising, media, promotions, public relations, and customer success
- Executives looking to keep current with the latest marketing trends, including those seeking new managerial positions